Rezi, an AI-powered resume builder and career development platform, was struggling to gain traction despite having a powerful solution that consistently delivered results for job seekers. When they approached 100hax, they were facing challenges that threatened their growth trajectory:

Problem

Their specific pain points included:

• Minimal organic visibility with only 3,400 monthly organic visitors despite being in business for 2+ years

• Unsustainable acquisition costs at $218 per paying customer through paid channels

• Poor keyword positioning with rankings beyond page 3 for critical resume-related terms

• Underperforming content strategy with blog posts that failed to drive meaningful traffic or conversions

• Technical SEO issues hampering indexing and crawlability

• Low organic conversion rate of just 1.2% from visitor to free trial signup

• Over-reliance on paid channels consuming 72% of their marketing budget

Despite having built a solution that delivered measurable results for job seekers, Rezi was struggling to reach their target audience through organic channels and was burning through capital on increasingly expensive paid acquisition.

Journey

The 100hax team approached Rezi's challenges with a specialized career tech strategy:

1. Job Seeker Journey Mapping

• Conducted extensive interviews with current users to understand their path to finding and choosing Rezi

• Analyzed the complete job application process to identify key information needs at each stage

• Mapped specific user pain points across different industries, career levels, and job types

2. Technical Foundation Rebuilding

• Implemented a complete technical SEO overhaul addressing critical indexing and crawl issues

• Restructured site architecture to create clear topical clusters around resume types, job industries, and career stages

• Improved site speed by 82% and optimized for mobile-first indexing

• Enhanced structured data implementation for better SERP features

3. Comprehensive Content Strategy

• Developed industry-specific resume guides targeting high-intent job seekers

• Created role-specific content addressing unique challenges for different positions

• Built a comprehensive ATS (Applicant Tracking System) optimization resource center

• Developed comparison content between different resume approaches and tools

4. Authority Building Campaign

• Produced "The State of Resume Screening" research report that generated coverage in HR and career publications

• Secured strategic partnerships with career coaches and job platforms

• Developed a scholarship program for recent graduates that earned .edu backlinks

• Created and distributed a free "Resume Benchmark Report" based on analysis of successful resumes

5. Conversion Optimization

• Implemented strategic content upgrades including resume templates and ATS-specific checklists

• Redesigned content-to-trial conversion paths with clearer demonstration of value

• Created segmented nurture sequences based on industry and career stage

• Developed before/after showcases highlighting real results from Rezi users

Throughout the engagement, 100hax continuously refined the approach based on performance data, ensuring that every content piece was optimized for both search visibility and conversion.

Results

Within 10 months of working with 100hax, Rezi experienced remarkable transformation:

• 1,206% increase in organic traffic (from 3,400 to 44,400 monthly visitors)

• 68% reduction in customer acquisition costs (from $218 to $69 per customer)

• First-page rankings for 92 high-intent keywords related to resume building and optimization

• Featured snippets secured for 26 high-traffic career-related terms

• Organic channel now driving 63% of new trial signups (up from just 7%)

• Conversion rate from organic traffic improved to 4.6% (a 283% increase)

• Free-to-paid conversion rate increased by 42% due to better quality traffic

• Monthly recurring revenue grew by 276%

• Expanded user demographic reach across industries and experience levels

• Reduced paid advertising spend by 58% while still accelerating overall growth

Most significantly, Rezi was able to establish itself as an authoritative voice in resume optimization and ATS-friendly resume creation, building credibility in a crowded career development marketplace.

Insights

The success of Rezi's digital transformation stemmed from several key factors in 100hax's approach:

1. Hyper-Specific Audience Segmentation: Rather than creating generic resume advice, content was tailored to specific industries, career stages, and job types, addressing the unique challenges of each.

2. Problem-Solution Mapping: Every piece of content was designed to address specific pain points in the job application process, positioning Rezi as the solution to these challenges.

3. Data-Backed Credibility: By leveraging actual success metrics from Rezi users, content established clear proof points that built trust with job seekers frustrated by previous failures.

4. Continuous Testing and Refinement: 100hax implemented a robust testing program to continuously optimize both content topics and conversion elements based on real user behavior.

5. Value-First Content Strategy: Instead of pushy sales messaging, content led with genuinely helpful insights, building goodwill with job seekers before introducing Rezi as a solution.

As Marcus reflects: "What made the difference was 100hax's understanding that job seekers are looking for solutions, not software. Their strategy positioned us as experts first and a tool second. The organic traffic they've built isn't just high in volume—it's high in intent and perfectly aligned with our ideal user profile."